A systematic observation concludes that more men are visiting this store.
For example, consider a convenience store looking to improve its patronage. This method is about “what” people think and “why” they think so. Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication.
Characteristics of qualitative research methods.Qualitative research: data collection and analysis.Types of qualitative research methods with examples.
